"Accountants are useless at handing referrals to life insurance advisors" he said. And that got me thinking... is it the accountants at fault, or do most life insurance advisors fail to develop (strategic) relations with accountants?
Part 2 in this series explains the 4 requirements for a successful (strategic) business relationship and, the 4 processing styles so you can better understand what's required to build strategic COI relations.
Part 3 in this series explores the type of work Accountants are seeking and how you can help generate activity (as a life insurance advisor) to secure referrals from them in future.
Part 4 in this series explores how you create a 'Loop' for on-going service involvement for your accountant COI's and business clients. This is what separates elite life insurance advisors from the others in the eyes of the accountants you want to work with.
Part 5 in this series provides an auditory (positioning) framework you can use with business clients and their accountants, to highlight your unique service offer.