Answer: Conceptual Hierarchies.

Answer: In strictly educational terms, a Conceptual Hierarchy is the 'breaking down' of a topic (Concept) into levels of complexity that range from general to specific. From a 'brain processing' perspective (Cognition) it's about how the brain processes new information based on the recognition and association of past information.

The saying 'A picture speaks a thousand words' is one way to think of a conceptual hierarchy; it's the utilisation of multiple pieces of information, all interrelating and when supported by Auditory or Kinesthetic involvement, helps the brain to 'trap the information' with greater efficiency.

The beauty of working with Frameworks is that they allow you to build your understanding 'on top' of what you already know, making learning faster. Once skilled, you can easily replicate your thinking with others or 'cross apply' it to different topics using the same framework structure. In effect, you learn from patterns and then when working with your advisor, those same patterns become your common understanding so you learn faster, together..

Answer: The framework was developed by a network of accountants who were keen to see business jargon reduced and in its place, introduce a common business language that both advisor and business owner could easily understand. The framework reflects a comprehensive understanding of both the business principles and the psychology of business owners since at the end of the day, we’re talking about people, going about their business.

Answer: Advisor-e was formed so that a group of accountants could collaborate on the project of designing and funding the construction of a cloud based portal; that would make it easier for multiple advisors to work with their clients.

These same firms then stepped forward with an initial technology investment and agreed to participate in the Beta testing and the on-going improvement of the portal and its content.